FOX Entertainment and Zealot Interactive, creators of the leading interactive guitar education system Fret Zealot, have formed a technology partnership on FOX’s upcoming new drama, MONARCH.
Under the agreement, Zealot Interactive will develop interactive guitar lessons, vis-à-vis its video streaming service with instructor-led sessions and a patented LED guitar neck instruction device, to original songs and selected covers featured in MONARCH. The multigenerational musical drama stars Oscar winner Susan Sarandon (“Thelma & Louise”, “Dead Man Walking”, “Feud”), a multi-platinum COUNTRY MUSIC star and three-time Academy of COUNTRY MUSIC Award Trace Adkins and Golden Globe winner Anna Friel (“Pushing Daisies”, “Books of Blood”, “The Girlfriend Experience”).
Fret Zealot will unveil their first MONARCH song lesson TODAY to coincide with the release of “The Card You Gamble”, written by Hillary Lee Lindsey, Lori McKenna and Liz Rose. Throughout the series’ inaugural season, Fret Zealot will unveil additional lessons from selected songs from the series, including ones written specifically for MONARCH and covers of works by other artists.
MONARCH’s official play-along for learning songs from the series is available through the Fret Zealot app for Android, iOS, and Chrome web browsers as part of an all-access subscription for $ 14.99 per month. MONARCH fans who subscribe to the service will receive the first month for free by registering at fretzealot.com/monarch and will receive $ 20 off any Fret Zealot LED system purchase, using the promo code “MONARCH”.
MONARCH is a Texan-sized, multigenerational musical drama about the Romans, a powerful family who run the COUNTRY MUSIC industry. The series, 100% owned by FOX Entertainment, will kick off with a special two-night event starting Sunday, January 30, immediately following the NFC CHAMPIONSHIP, and continuing on Tuesday, February 1 (9:00 p.m. – 10:00 p.m. ET / PT).
“Interactivity is an important tool for attracting and interacting with fans; and Fret Zealot’s popular guitar lesson system is a perfect way to promote MONARCH and the incredible music that will be featured throughout the series, ”said Laura Caraccioli, Senior Vice President, Head of Strategic Creative Partnerships, FOX Entertainment.
Zealot Interactive CEO Shaun Masavage added, “Our data and research shows that aspiring guitarists learn five times faster with the Fret Zealot system. The combination of streaming video and LED technologies helps them play the songs they love earlier and increases their desire to continue learning guitar. In addition to MONARCH songs, Fret Zealot users have access to over 3,000 video lessons. “
In MONARCH, the Romans are ruled by the incredibly talented but TOUGH AS NAILS COUNTRY MUSIC QUEEN DOTTIE CANTRELL ROMAN (Sarandon). Along with her beloved husband, ALBIE (Adkins), Dottie created a dynasty of COUNTRY MUSIC. But even though the Roman name is synonymous with authenticity, the very foundation of their success is a lie. And when their reign as peasant royalty is in jeopardy, heir to the crown NICOLETTE “NICKY” ROMAN (Friel) will stop at nothing to protect her family’s legacy, while ensuring her own quest for fame.
MONARCH is produced by FOX Entertainment. Screenwriter Melissa London Hilfers is a designer, screenwriter and executive producer. Jon Feldman (“Designated Survivor”, “The Newsroom”) is an executive producer and showrunner. Gail Berman and Hend Baghdady (The Jackal Group) and top music director Jason Owen (Sandbox Entertainment) are also executive producers. Jason Ensler (“The Passage”) directed and serves as producer on the series premiere.