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KYW Newsradio in Philadelphia has announced Kristina Koppeser, known as “Luca,” as the station’s new chief brand officer and chief digital content officer.

The station also named Tom Rickert as deputy chief brand officer and podcasting director.

“The passion, tenacity and dedication of the KYW newsroom is unmatched,” Koppeser said. “Having the privilege of working alongside these award-winning reporters and learning from these reporters inspires me every day. I am honored to help write the next chapter of KYW Newsradio and to continue to serve the greater Philadelphia area with the top-notch local news that matters most.

Koppeser joined KYW in 2021 as Digital Managing Editor. She has over a decade of experience in the digital space. Koppeser replaces Alex Silverman, who left the station in July to become news and programming director for KNX News in Los Angeles.

“KYW Newsradio is a venerable newsroom, a cherished institution, and a group of Philadelphia’s finest journalists – but it’s also so much more than that,” Rickert said. “It is the pulse of this city, the soundtrack of generations and, in times of trouble and uncertainty, an essential lifeline for millions. It is a great honor and privilege to champion the unparalleled journalism of this incredible news team and to serve Philadelphia’s diverse communities with trusted local news and information they not only trust, but deserve.

Rickert has worked at the station since 2011 and was named director of podcasting in 2021.

“We are thrilled to open the next chapter of this heritage brand by elevating two exceptionally talented individuals in Luca and Tom,” said David Yadgaroff, Senior Vice President and Market Director, Audacy Philadelphia. “They both have not only a finger on the pulse of this city, but an immense understanding of the role this station plays for our listeners every day. I have full confidence that under their leadership, KYW Newsradio will continue to grow and expand. further his position as a trusted and respected voice in this community.


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